Guides, frameworks, and insights to help you build a better business model.
Fixed vs. variable costs, cost-driven vs. value-driven models, unit economics at canvas level, and the cost questions that kill startups late.
The left side of the Business Model Canvas: the assets you need, the work that matters, and the partners you depend on — with real examples.
Asset sale, subscription, usage fees, licensing, commission, advertising, freemium — how each revenue model works, with real company examples.
The six relationship types from self-service to co-creation, how to match them to your segment's expectations, and what each one costs.
The five channel phases from awareness to after-sales, owned vs. partner channels, and why startups should pick one channel and saturate it.
What a value proposition actually is, the 10 forms value takes, and how to write one your customers would recognize as their own words.
The five types of customer segments, how to define yours narrowly enough to be useful, and real examples from Netflix, Uber, and Airbnb.
One page of testable assumptions or forty pages of projections? When the canvas beats the business plan, when it doesn't, and how to use each.
The exact order to fill out the 9 blocks of the Business Model Canvas, what belongs in each one, and the mistakes that make most canvases useless.
In 2021, my brother and I sat down to build Dinesurf. We didn't have a structured way to think through the business. Here's what we learned about the Business Model Canvas — the founder version, not the textbook version.
Two popular one-page business modeling tools, but which one is right for your stage? We break down the key differences and when to use each.
Most startups fail because they build something nobody wants. Here's a systematic framework for validating your business idea using the Business Model Canvas.